The Consumer Electronics Show (CES) in Las Vegas, US, kicked off Sunday-9 local time with a lot of attention from the industry. As one of the biggest consumer technology industry events in the world, CES 2026 already had a lot to talk about before it opened, especially after the rapid development of artificial intelligence (AI) technology in 2025, the industry says AI will once again dominate CES. But the difference is that this year’s fair saw the arrival of AI applications and the reshaping of different industries as the“New story” the media are more eager to hear.
A spherical drone on display at the pre-CES event.
The ‘people-oriented’ AI app
In response to the themes of this year’s CES, “It’s clearly a ‘people-oriented’ AI app,” said Schapiro, executive chairman and CEO of the show’s organizer, the Consumer Technology Association of America. Technology analyst Pescatore was quoted on the Euronews website as saying, while campaigns typically focus on connected devices, “It comes down to how we interact with them and what we touch”.
According to an Associated Press report on the 6th, the exhibition organizers predict that this year’s exhibition will be similar in size to last year’s, with more than 3,500 exhibitors participating, display the development of robotics, healthcare, automotive, wearable devices, games and other industries. As the technology industry continues to develop products that consumers really want to buy, artificial intelligence will be embedded in almost every area, Euronews said.
“At this year’s show, a lot of vendors will be looking at AI as the main selling point of their products, rather than as the icing on the cake. This is a good opportunity to test consumers’ interest in AI,” Bloomberg reported. While industry giants such as Nvidia and advanced micro devices are bringing the latest low-level technology in artificial intelligence, those around them are testing consumer acceptance.
He also said there would be“More robots than ever before” at this year’s show, particularly Android robots. Many companies will test consumer acceptance of Android robots powered by artificial intelligence, according to a Bloomberg analysis. Some of the robots on display are designed for home use, but many more will be used in businesses such as manufacturing, logistics and food service. In addition, the impact of artificial intelligence on the medical and health industry and mobile travel methods such as autonomous driving will also become an important part of the exhibition.
‘chip wars are coming’
Before the show began, the two giants of global AI chipmaking, Nvidia and advanced micro devices, were in a dialogue. Nvidia CEO Jen-hoon Wong kicked off the presentation by describing how Nvidia’s solutions are driving innovation in automotive, gaming, content creation and robotics. He also announced that, nvidia’s next-generation AI supercomputing platform Vera Rubin is already in full production and is scheduled to start delivering to customers later this year. Su Zifeng, CEO of Advanced Micro Devices, followed with a speech, announcing several AI processors.
“Nikkei Asia Review” said that the chip and other AI infrastructure construction competition heating up, is a big focus of CES. In addition to Huang and Su, Intel CEO Chen Liwu and Qualcomm CEO Christian o’armon also confirmed their participation in the event. The ceos of the four major U.S. chip manufacturers were gathered in Las Vegas, other key semiconductor suppliers, such as South Korea’s SK Hynix, will also be present. “Euronews” web site said, with the release of Intel and Qualcomm’s next-generation processor, “We can fully expect on CES, a chip war is coming.
In addition, CES will show how artificial intelligence can transform a wide range of hardware devices to provide a more personalized experience in everyday life. For example, Samsung will show smartphones with Galaxy AI, Lenovo will unveil new AI computers and LG will show tvs with new AI features. Smart cleaning robot makers from China and the US will showcase cleaning, delivery and service robots that can navigate complex indoor spaces.
Chinese firms take up more of the spotlight
The brilliant performance of Chinese Enterprises last year has earned a lot of popularity for their appearance at the exhibition this year. The Nikkei Asia Review has listed the display of Chinese enterprises as content worth seeing, and South Korea’s joongang Daily has bluntly stated that, once dominated by Samsung and LG, the show’s high-profile areas are increasingly dominated by Chinese technology and companies.
At about 4:00 p. m. on the 5th, U. S. Western time, China’s Geely Automobile held a special press conference there. A Geely staff member attending the show told the global times that the event was almost full of people, mostly from the US media, who were generally interested in Chinese AI cars. This year is the third consecutive year that Geely Automobile has participated in the CES exhibition. The above-mentioned staff member told a reporter from the global times that compared with previous years, this year’s CES show clearly shows that AI has become the main line of global scientific and technological innovation.
Chinese visitors at the exhibition told the Global Times that last year at CES, major global manufacturers such as LG, Samsung, and domestic U.S. Enterprises had not yet entered the AI field on a large scale, but this year is expected to embrace all possible AI, and the trend is quite clear. As for the“Surprise” that may appear at this exhibition, the visitor said that it may not be particularly surprising, because the iteration speed of consumer technology products at various domestic exhibitions is already very fast, “It has become commonplace in China.”.