South Korean actress Jun Ji-hyun’s new drama “Slander China” continues to simmer. According to South Korea’s“Sports East Asia” reported on the 23rd, originally scheduled for 25 in Seoul, a Chinese clothing brand advertising shoot was canceled temporarily, the Korean industry widely interpreted as the direct consequences of the storm.
Chun’s personal agency, Peachy Company, which he set up in July, denied that the cancellation was related to the series’ controversy, saying that the production had been terminated long before the show’s release and was“Not related to the production.”. The company has now closed the comments section of its official social media accounts, in what is seen as a cold shoulder to the recent controversy.
The controversy stems from a line from the fourth episode of“The Ring of Fire.”. Chun’s character talks about the international situation with other characters in the play and says, “Why does China Prefer War?”. Apart from the lines, the scenes involving “Chinese Dalian” were actually shot in parts of the old old town and treated through grey filters to “Deliberately tarnish the city’s image”. There are also“Five-star pattern of the carpet was stepped on,”“A number of villains using Chinese dialogue,” and other clips.
As the controversy grew, several international brand ads featuring Jun Ji-hyun were pulled. “Sports East Asia” quoted industry insiders as saying that the domestic reaction in China was more serious than South Korea had expected, Chinese netizens’ dissatisfaction has spread to boycott action. South Korean media pointed out that jun ji-hyun because of“You from the star” after the popularity of advertising value increased significantly to 2021, Jun ji-hyun’s advertising revenue of 20 billion won (about 100 million yuan) . South Korean industry sources said that if the china-related disputes lead to the cancellation of Chinese advertising co-operation, the loss may be difficult to estimate.
As of press time, the play and Quan Zhixian himself has not made an apology or amendment to the relevant disputes. At present, the“Storm Circle” in South Korea still maintain attention. Actors including Kang Dong-won, Lee Sang-hee and Joo jong-hyuk were present at a special screening of the fourth and fifth episodes of the Busan International Film Festival Sunday, Osen reported, but Chun did not appear. The sixth and seventh episodes will be released on the 24th, the crew and the platform side (Disney) is still actively promoting. However, Korean media concerns that the actor involved in the controversy may affect the follow-up viewing trend.
This is not the first time a similar cultural sensitivity dispute has surfaced in South Korean dramas. The tyrant’s chef, starring another popular Chinese star, Lin Yuner, has also been set to“Roll over” recently. The drama’s fictional“Ming dynasty stole chili peppers”, tampered with the suzerain-vassal relationship between the Ming dynasty and North Korea, and arranged for the Ming dynasty chef to be defeated many times by the Korean chef played by the female lead, causing strong dissatisfaction among Chinese netizens, some public opinion called for a full boycott.