A few days ago, an organization called Clarkson law firm filed a class-action lawsuit against Apple in the U.S. District Court in San Jose, California on behalf of consumers, the company was accused of Unfair competition, false advertising and negligent misrepresentation that“Exaggerated the capabilities of AI and led consumers to believe that the devices they purchased had features that did not actually exist or were grossly misrepresented”
Since its WWDC 2024, Apple has been touting its artificial Intelligence service, Apple Intelligence. Last October, Apple released Apple Intelligence, which it said would greatly power a number of new Apple devices, including the iphone 16. CEO Tim described the then-unreleased technology as“Profound.”. But then, in early March, Apple announced that it had“Taken longer than the company originally anticipated to develop a more personalized Siri Assistant.” The feature is not expected to be 2026 until next year. The complaint alleges that Apple deceived users about the AI features of its iPhone 16, inducing people to buy phones they would otherwise have given up instead of competing products.
Before this, a large number of users were disappointed with the artificial intelligence features actually delivered by the new iPhone 16. Tech news site ZDNet ran a review of the iPhone 16 shortly after its release, concluding that if you’re buying the new iPhone just to experience Apple Intelligence, “I’d advise you to save it for now.” Apple’s new artificial intelligence is particularly embarrassing because it has been plagued by glitches in its ability to generate news round-ups and pop up“Fake news” on users’ devices, it also forced Apple to pull the plug on the feature in January.
The class-action lawsuit is the latest challenge to Apple’s AI development, according to Business Insider’s analysis Monday, raising criticism of its actions so far and questions about its future prospects. Given that other US tech giants have launched similar AI assistants, Apple has“Nowhere to hide”.
Theregister, a British tech news site, noted that Apple recently changed the executive in charge of its artificial Intelligence business, which seems to indicate that there is suspicion within the company about its own Apple Intelligence. Benedict, the industry analyst, wrote that the iPhone has been stagnating for years, with the only growth coming from services: ‘It’s good for cash flow, but it’s mostly about squeezing existing customers, not creating something new. ‘