Accompanied by the international release of Chinese films such as“Ne Zha”, “Feng Shen II: Qishan County under fire” and“Tang Tan 1900”, on February 17, sponsored by the State Film Bureau and China Central Radio and television, china international television (CGTN) , Film Channel program center and other sponsors of the“Follow the film in China” activities launched at the China Film Museum in Beijing. Xing Bo, deputy director-general of China Central Radio and television, Fan Yun, deputy editor-in-chief of China Central Radio and television and editor-in-chief of CGTN, Qi Zhuquan, member of editorial board meeting and Director of International Exchange Bureau of China Central Radio and television, qin zhengui, Deputy Director of the Film Bureau of the Central Propaganda Department and Director of the film script planning and Planning Center, attended the event.
The“Follow the movies to China” campaign aims to seize the favorable opportunity of the global popularity of Chinese New Year movies and make use of the current transit visa-free policy to fully relax and optimize the benefits, to attract more overseas tourists to experience the trustworthy, lovely and respectable China in person. The event will focus on the overseas distribution and screening of Chinese films, as well as overseas Chinese film festivals and international film festivals at home and abroad, we will encourage more overseas moviegoers to appreciate China’s elegance through Chinese stories and stimulate their enthusiasm for traveling to China. We will encourage innovative cooperation between film and Tourism Enterprises to further tap the cultural and tourism value of Chinese movies, we will launch high-quality movie-themed tourist routes that can not only experience the wonderful stories on the screen and the cultural connotations of the movies, but also experience the natural scenery and cultural customs of China, opening up the“Communication field” and“Consumption field”, to promote more“Heart” of the overseas audience into“Body” of the inbound tourists.
Jiang Qiudy, head of the European headquarters of the Central Radio and television general station
Jiang Qiudy, head of the European head office of China Central Radio and television, said that the head office will make full use of its international first-class communication advantages, with overseas stations around the world and cooperation with hundreds of international mainstream media and social platforms, we will continue to expand the coverage and influence of the“Travel China with films” campaign, and continue to deepen exchanges and cooperation with international film institutions, carefully create“Chinese film and television works show season” and other brand activities, and effectively promote Chinese film better“Going out”.
“Nezha” was awarded the“Traveling China with movies” promotion Ambassador Certificate
At the launch ceremony, “Nezha”, “Enchanted Qishan County II” and“Tang Tan 1900” will be shown at the cinema of the Hong Kong film archive (HKFA) . A number of foreign culture-friendly people and travel bloggers promote the scenic spots and attractions around the location of the spring festival film, the location of the scene and the location of the story, and vividly show the beautiful China from a film perspective. Qingdao Oriental Movie Capital, Wuxi National Digital Film Industrial Park, Western Film Group, Hengdian World Studios and others will showcase their shooting resources, production advantages, industrial policies and tourism features, to the world’s filmmakers, global film fans issued an invitation to China shooting and tourism. The China UnionPay promotes the outstanding advantages of“Splendid Action” in supporting inbound tourism consumption and will strive to create an inclusive and convenient payment processing environment, provide more payment convenience and consumption discount for“Movie + tourism” tourists in China.
Leaders of the relevant departments of the Central Radio and Television General Station, the film Bureau of the Central Propaganda Department and some directly affiliated film units, representatives of film production and distribution companies, film bases and tourism companies, as well as the Silk Road International Film Festival, the Spring Festival film crew and other representatives to attend the event.