Midsummer Paris, the news that our country athlete picks gold hangs silver comes from time to time, the Chinese manufacture obtains the full display again in the Olympic Games Field. Among them, “Made in Yiwu” the most attention. According to BOCOG, 80% of Frige’s List of Olympic mascots are made in China, most of them in Yiwu. Relevant information says that the flags, pendants, sportswear, wristbands, trophies and various kinds of souvenirs for the Olympic Games, besides meeting the needs of the Olympic venues, athletes, spectators and tourists, large countries around France merchants of the chain is also in the hands of Yiwu. Yiwu manufacturing from“King of Christmas supply” to“Olympic supplier champion”, the secret?
Some people think that“Yiwu Manufacturing” has performed well during the Olympic Games. First, it has a complete industrial chain and a strong manufacturing capacity formed by industrial clusters, second, Yiwu manufacturers started to design original products by the serial batch orders of the world’s top competitions, intermediate goods market customers are happy to recognize, willing to develop long-term cooperation mechanism. Are these observations a sign that Yiwu manufacturing is transitioning from a commodity base to a global brand base?
First, the historical potential of Yiwu: the city of Yiwu, originated from a kind of Jingwei grand spiritual narrative. Legend has it that in the Qin dynasty, a group of Loyal Crows, in order to help avoid the chaos of the southern Shandong Yan Wu father and son, at the expense of destroying their beaks, in the cliff ridge roots peck soil for three years, help father and son two people caused xinshe: the book called“Wushang Yiju.”. For thousands of years, Yiwu people have developed a creative talent that integrates the four industries of“Farming-handicraft-dexterous logistics-cluster trade”. This is a kind of positive circle that makes use of the externalities of industrial links existing between adjacent business forms to successively reduce marginal cost and form comparative advantage products. Of course, in order to be remote, we have to gather markets to be fair. Sometimes, in the eyes of others, it is a losing business that is not close to business logic. However, the people of Yiwu are doing very well, the altruistic cultural symbols enable Yiwu people to survive effectively without high prices. For many generations, Yiwu people have traveled all over Jiangsu and Zhejiang, all over the country, and all over the world. Not only do they produce two-thirds of the world’s Christmas products, but they also produce two-thirds of the world’s 2024 Olympic products.
Taking advantage of the economic opportunity of the major Olympic Games, what kind of innovation space can be found in Yiwu manufacturing to overcome the bottleneck in the stock of“Small commodity” manufacturing, moving towards the dual harvest of material product share production and value realization share? In fact, this is not only Yiwu manufacturing problem, but also China’s manufacturing to the world must cross a hurdle. Around 2000, with the help of the internet browser (the first generation e-commerce platform) and the search engine (the second generation e-commerce platform) to form an engine browser (the third generation e-commerce platform) , the opportunity for technological progress, more than 270,000 of the 350,000 international trade suppliers in cities such as Yiwu, T?y? and Yongkang, which have the characteristics of “Front shops, back factories” and “Husband-and-wife teams,” have opened their doors with sesame seeds, completed the“Offline-online” e-commerce sales upgrade, serving the international market is also serving the domestic market, this is a world-class“Breathtaking jump. Yiwu people than Italy’s Milan business, family-run France, Brazil’s commodity manufacturers a step ahead, catch the express of the times.
Yiwu people have never stopped on the road of Industrial Innovation and progress. Today, when China’s third-generation e-commerce, when Ali, JD.com, Ping Doddo, Meituan and others use fourth-generation e-commerce (third-generation plus social behavior services) — Tencent, headlines, etc. to make the transition to fourth-and-a-half-generation e-commerce (plus artificial intelligence algorithms, such as CHATGPT) , yiwu factory cluster’s original design products, manufacturer intermediate cross-border orders, batch order processing, and digital core platform cooperation, form their own data depository, number of square number cabin number moment standardization processing, “Point-end-edge-edge” bill authenticity and integrity assessment, confirmation, credit, upgrade, repurchase value processing, to form a highly structured value-connected business (beyond the primary interconnectedness of all things) , at this time, a manufacturing economy in the sense of“Big workshop-assembly line-modularization” will transition to“Internet + grid” economy supported by digital technology-the initial stage of development of digital economy. This is Yiwu manufacturing new industrial upgrading space.
In fact, made in Yiwu is also the epitome of made in China. In recent years, the author has found in other parts of our country that the core areas of manufacturing agglomeration, such as the“Two-triangle” and the Bohai Rim, all appear the internal dynamic mechanism similar to Yiwu manufacturing. At our headquarters in Xiyin, Guangzhou, we found that through the new“Internet + grid” technological advances, zero related industries in Panyu County, South China Sea and Shunde, such as textiles, dyeing, clothing and logistics, have gradually stepped onto the digital platform, with the support of a series of key common technologies and market network industry and marketing formats, the global textile industry, which originally had a return rate of less than 1% , return on investment is back to the same level of opportunity cost parity as other ultra-new industries.
After 46 years of reform and opening-up in China, the sunk asset cost formed in the eight major textile industries has been reorganized in the sense of new technology. This is good news for the era of Chinese manufacturing upgrading. May the achievements of Chinese athletes and chinese-made products be able to cross the era and move towards the future of the New World.