{"id":6839,"date":"2025-09-24T02:09:33","date_gmt":"2025-09-24T02:09:33","guid":{"rendered":"http:\/\/forefrontnews.cn\/?p=6839"},"modified":"2025-09-24T02:09:33","modified_gmt":"2025-09-24T02:09:33","slug":"jeon-ji-hyun-advertising-filming-was-canceled-south-korean-media-worried-about-the-prospects-of-the-series","status":"publish","type":"post","link":"http:\/\/forefrontnews.cn\/?p=6839","title":{"rendered":"Jeon ji-hyun advertising filming was canceled, South Korean media worried about the prospects of the series"},"content":{"rendered":"

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\nSouth Korean actress Jun Ji-hyun’s new drama \u201cSlander China\u201d continues to simmer. According to South Korea’s\u201cSports East Asia\u201d reported on the 23rd, originally scheduled for 25 in Seoul, a Chinese clothing brand advertising shoot was canceled temporarily, the Korean industry widely interpreted as the direct consequences of the storm.<\/p>\n

Chun’s personal agency, Peachy Company, which he set up in July, denied that the cancellation was related to the series’ controversy, saying that the production had been terminated long before the show’s release and was\u201cNot related to the production.\u201d. The company has now closed the comments section of its official social media accounts, in what is seen as a cold shoulder to the recent controversy.<\/p>\n

The controversy stems from a line from the fourth episode of\u201cThe Ring of Fire.\u201d. Chun’s character talks about the international situation with other characters in the play and says, \u201cWhy does China Prefer War?\u201d. Apart from the lines, the scenes involving \u201cChinese Dalian\u201d were actually shot in parts of the old old town and treated through grey filters to \u201cDeliberately tarnish the city’s image\u201d. There are also\u201cFive-star pattern of the carpet was stepped on,\u201d\u201cA number of villains using Chinese dialogue,\u201d and other clips.<\/p>\n

As the controversy grew, several international brand ads featuring Jun Ji-hyun were pulled. \u201cSports East Asia\u201d quoted industry insiders as saying that the domestic reaction in China was more serious than South Korea had expected, Chinese netizens’ dissatisfaction has spread to boycott action. South Korean media pointed out that jun ji-hyun because of\u201cYou from the star\u201d after the popularity of advertising value increased significantly to 2021, Jun ji-hyun’s advertising revenue of 20 billion won (about 100 million yuan) . South Korean industry sources said that if the china-related disputes lead to the cancellation of Chinese advertising co-operation, the loss may be difficult to estimate.<\/p>\n

As of press time, the play and Quan Zhixian himself has not made an apology or amendment to the relevant disputes. At present, the\u201cStorm Circle\u201d in South Korea still maintain attention. Actors including Kang Dong-won, Lee Sang-hee and Joo jong-hyuk were present at a special screening of the fourth and fifth episodes of the Busan International Film Festival Sunday, Osen reported, but Chun did not appear. The sixth and seventh episodes will be released on the 24th, the crew and the platform side (Disney) is still actively promoting. However, Korean media concerns that the actor involved in the controversy may affect the follow-up viewing trend.<\/p>\n

This is not the first time a similar cultural sensitivity dispute has surfaced in South Korean dramas. The tyrant’s chef, starring another popular Chinese star, Lin Yuner, has also been set to\u201cRoll over\u201d recently. The drama’s fictional\u201cMing dynasty stole chili peppers\u201d, tampered with the suzerain-vassal relationship between the Ming dynasty and North Korea, and arranged for the Ming dynasty chef to be defeated many times by the Korean chef played by the female lead, causing strong dissatisfaction among Chinese netizens, some public opinion called for a full boycott.<\/p>\n","protected":false},"excerpt":{"rendered":"

South Korean actress Jun Ji-hyun’s new drama \u201cSlander China\u201d continues to simmer. According to South Korea’s\u201cSports East Asia\u201d reported on the 23rd, originally scheduled for 25 in Seoul, a Chinese… <\/p>\n","protected":false},"author":1,"featured_media":6840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,258],"tags":[3435,3433,3432,3434],"views":236,"_links":{"self":[{"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/posts\/6839"}],"collection":[{"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6839"}],"version-history":[{"count":1,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/posts\/6839\/revisions"}],"predecessor-version":[{"id":6841,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/posts\/6839\/revisions\/6841"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=\/wp\/v2\/media\/6840"}],"wp:attachment":[{"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6839"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/forefrontnews.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}